ASTRAD Talks
Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization. Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversations with industry innovators. No fluff. No jargon. Just the ideas and strategies that move the needle. Tune in to stay ahead, think bigger, and drive real results.
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Episodes
7 days ago
7 days ago
In our debut episode of Astrad Talks, we’re joined by the team from Lead Forensics, pioneers in B2B website visitor identification.We dive into how brands can unlock hidden demand by turning anonymous website traffic into real, actionable leads — and why this approach is revolutionizing account-based marketing and sales strategies.
We discuss:
Why "anonymous" traffic isn't really anonymous anymore
How data-driven insights are reshaping B2B lead generation
Real-world examples of companies turning website visits into closed deals
Best practices for integrating visitor intelligence into your marketing stack
If you're serious about maximizing your digital footprint and closing the gap between marketing and revenue, this episode is a must-listen.